Hi! I'm Greg.

As Design Lead, I transformed Filtrete’s shopping experience by bridging the gap between business requirements and user pain points. Through data-driven benchmarking and agile iteration, our team successfully launched new product offerings and improved overall success metrics.

Led the redesign of the myUNFI experience, utilizing user interviews and usability testing to transform fragmented data into a streamlined, actionable dashboard for suppliers and brokers.

Tasked with making 3M’s AI tool more intuitive, I led a research-driven redesign that streamlined the user journey. By aligning the interface with market needs, I helped achieve a 42% YoY growth in subscriptions and overall product profitability.

Spearheaded an end-to-end redesign and brand refresh, aligning stakeholder requirements with user needs. By delivering high-fidelity UI, data visualizations, and interactive prototypes, I improved user motivation and significantly enhanced overall engagement.

Developed a comprehensive journey-mapping tool for Mozarc that tracks the end-to-end experience of dialysis patients and clinicians. By integrating research and accessibility, this project provides a scalable framework for long-term product and service enhancements.

Developed the Solv design system to serve as the unified source of truth for Mozarc Medical. This scalable framework eliminated design debt and established a library of reusable patterns, enabling the team to deploy cohesive, accessible medical workflows faster.