myUNFI Dashboard
I designed a new dashboard experience for UNFI that provides actionable insights and important data for their partnering food suppliers and brokers. Interactive prototypes were used to conduct usability testing with the new design concepts. This helped us to gain the valuable insights needed to refine the dashboard experience so it provides all the most important information you need in one place.
My Role
• UX strategy, research and design
• Wireframes, prototyping and usability testing
• UI design
• UX strategy, research and design
• Wireframes, prototyping and usability testing
• UI design
Process & Methods
UX Strategy
Collaborated with the business leadership team to understand the goals and requirements for the new supplier portal. Created an online prototype for usability testing. Documented user needs, goals and pain points as we fine tuned the design.
Collaborated with the business leadership team to understand the goals and requirements for the new supplier portal. Created an online prototype for usability testing. Documented user needs, goals and pain points as we fine tuned the design.
Methods:
• Stake holder interviews with UNFI's Supplier Portal product owner and business analysts
• Analyzed existing research conducted by an outside firm
• Created project goals and requirements with the leadership team
• Designed a research plan
• Stake holder interviews with UNFI's Supplier Portal product owner and business analysts
• Analyzed existing research conducted by an outside firm
• Created project goals and requirements with the leadership team
• Designed a research plan
Usability Testing & Interviews
Usability testing and interviews were conducted with UNFI customers. The goal was understand how well the new designs are performing. New insights were discovered that helped make this a more powerful tool.
Usability testing and interviews were conducted with UNFI customers. The goal was understand how well the new designs are performing. New insights were discovered that helped make this a more powerful tool.
Methods:
• Customer interviews with UNFI suppliers and brokers
• Usability testing with prototypes
• Documenting results and recommendations
• Presented project insights and key findings to business leadership team
• Customer interviews with UNFI suppliers and brokers
• Usability testing with prototypes
• Documenting results and recommendations
• Presented project insights and key findings to business leadership team
Usability Testing - Interactive Prototype
Design Concepts - High Fidelity
Dashboard Concepts
Results
High User Desire for New Dashboard:
The redesigned dashboard experience was highly desirable, achieving positive reception from all users tested.
The redesigned dashboard experience was highly desirable, achieving positive reception from all users tested.
Success of the Favorites Section:
The new Favorites section received significant positive feedback and was considered a major improvement to user workflow.
The new Favorites section received significant positive feedback and was considered a major improvement to user workflow.
Enhanced Help & Support:
Users found the restructured Help & Support section to be much easier to use and navigate than the previous version.
Users found the restructured Help & Support section to be much easier to use and navigate than the previous version.
Clear Guidance for Future Work:
The insights gained during the testing and interviews provide concrete guidance for prioritizing and implementing additional product improvements.
The insights gained during the testing and interviews provide concrete guidance for prioritizing and implementing additional product improvements.
