3M Visual Attention Software
When I joined the 3M Visual Attention Software team the app was not intuitive or easy to use. With the help of of our design research team I successfully created several major design updates based on user feedback. This resulted in an improved user experience that increased the app's subscription rate and profitability by 41% year over year. These improvements included removing barriers to subscription, a more useful onboarding experience and providing more intuitive visual data reports to help users improve their designs.
In 2022 the design team won a 14th Annual Media Excellence Award for Best Creative & Design for the VAS website, app and plugins.
"Greg's work on Visual Attention Software customer experience designs has generated a significant shift in business results. By implementing the designs that Greg created for user onboarding and path to subscription we improved our number of subscriptions per day 4X and conversion rate of trial to subscription was cut in half post changes. Without Greg's great experience in user experience and design we would not have nearly the success we are seeing in Q4. Thank you Greg for your focus on removing barriers for our consumers"
Scott Fairbairn - 3M Project Owner for VAS
My Role
• Competitive Analysis
• Interaction and Responsive UI Design
• Prototyping
• Participated in Usability Testing
* Design System Updates
• Adobe Plugin Design
• Competitive Analysis
• Interaction and Responsive UI Design
• Prototyping
• Participated in Usability Testing
* Design System Updates
• Adobe Plugin Design
Process & Methods
Usability Testing & Design Interations
I collaborated with a UX Research expert to conduct moderated user testing within the existing app experience. I leveraged qualitative feedback and recommendations to design incremental changes aligned to business goals while addressing user needs.
I collaborated with a UX Research expert to conduct moderated user testing within the existing app experience. I leveraged qualitative feedback and recommendations to design incremental changes aligned to business goals while addressing user needs.
Usability Testing & Feedback
Design Updates
From the usability testing we discovered several opportunities to make the user experience better. Based on this feedback, design improvements were made to address the top priority concerns.
From the usability testing we discovered several opportunities to make the user experience better. Based on this feedback, design improvements were made to address the top priority concerns.
We created outcomes and metrics for the following 4 user goals:
• Goal #1 - Providing clarity to the data reports and information
• Goal #2 - Helping users to improve and refine their designs
• Goal #3 - Guidance and tips on how to effectively use the app
• Goal #4 - Removing barriers to subscription
• Goal #1 - Providing clarity to the data reports and information
• Goal #2 - Helping users to improve and refine their designs
• Goal #3 - Guidance and tips on how to effectively use the app
• Goal #4 - Removing barriers to subscription
Design Refinements
Design Refinements
Design Refinements
Design Refinements
Results
The design improvements to the user onboarding and paths to subscription increased the number of subscriptions by 4X daily. This significantly improved the conversion rate from free trail to paid subscription.
The design improvements to the user onboarding and paths to subscription increased the number of subscriptions by 4X daily. This significantly improved the conversion rate from free trail to paid subscription.
These UX design improvements along with the addition of the VAS Adobe plugins increased product sales 42% year over year.
Other Updates - Adobe Plugins
Leading the design team on this effort, I created easy to use plugins for Adobe Photoshop, Illustrator and XD. My design methods included design research, agile design techniques for testing & refining key interactions, utilizing Adobe's Design Guidelines for plugins and creating designs using the Adobe Spectrum UXP Design Pattern Library. The team adjusted layouts and user flows to meet MVP requirements for the first phase of the app release. We then prioritized features as we did more user testing to inform the roadmap making improvements in subsequent releases.
UX Design Process & Methods
Creating ROI Targets
Seeing VAS Results (Target Regions)