myUNFI Dashboard
I designed a new dashboard experience for UNFI that provides actionable insights and important data for their partnering food suppliers and brokers. Interactive prototypes were used to conduct usability testing with the new design concepts. This helped us to gain the valuable insights needed to refine the dashboard experience so it provides all the most important information you need in one place.
My Role
• UX strategy, research and design
• Wireframes, prototyping and usability testing
• UI design
• UX strategy, research and design
• Wireframes, prototyping and usability testing
• UI design
Process & Methods
UX Strategy
Collaborated with the business leadership team to understand the goals and requirements for the new supplier portal. Created an online prototype for usabilty testing. Documented user needs, goals and pain points as we fine tuned the design.
Collaborated with the business leadership team to understand the goals and requirements for the new supplier portal. Created an online prototype for usabilty testing. Documented user needs, goals and pain points as we fine tuned the design.
Methods:
• Stake holder interviews with business leadership team
• Analyzed existing research
• Created project goals and requirements with the leadership team
• Designed a research plan
• Stake holder interviews with business leadership team
• Analyzed existing research
• Created project goals and requirements with the leadership team
• Designed a research plan
UX Research
Usability testing and interviews were conducted with UNFI customers. The goal was understand how well the new designs are performing. New insights were discovered that helped make this a more powerful tool.
Usability testing and interviews were conducted with UNFI customers. The goal was understand how well the new designs are performing. New insights were discovered that helped make this a more powerful tool.
Methods:
• Customer interviews with UNFI suppliers and brokers
• Usability testing dashboard prototypes
• Documenting results and recommendations
• Present project insights and key findings to business leadership team
• Customer interviews with UNFI suppliers and brokers
• Usability testing dashboard prototypes
• Documenting results and recommendations
• Present project insights and key findings to business leadership team
Design Concepts for Usability Testing
Results
• The new dashboard experience proved to be highly desirable with all users tested
• Favorites section received postive feedback and was a major improvement
• Help & Support section is much easier to use than before
• The new dashboard experience proved to be highly desirable with all users tested
• Favorites section received postive feedback and was a major improvement
• Help & Support section is much easier to use than before
