Cargill MAX Application
The design team worked with Cargill to update their existing MAX Application. This app is used by field representatives to create safe diets for animal farm customers. App users spend a portion of their day out in the field collecting data and entering information. They needed a way to manage complex animal diets within a touch friendly interface. It was important that we build an experience that would make their job easier. After meeting with Cargill's field representatives and identifying their needs, the team created a list of guiding design principals. I designed the new touch friendly experience that makes it easier to enter data and analyze and compare diet options. The reimagined user interface with its simplified navigation and touch-friendly layout is greatly improved, reflecting the Cargill Thrive brand.
My Role
• Competitive Analysis
• Aligning Design Principals to the Overall Design
• Art Direction
• Responsive UI Design
• Competitive Analysis
• Aligning Design Principals to the Overall Design
• Art Direction
• Responsive UI Design
Process & Methods
Design Strategy
Cargill's field representatives identified the design priorities that would become our North Star for creating a better user experience.
Cargill's field representatives identified the design priorities that would become our North Star for creating a better user experience.
Best in class application design examples were collected for design inspiration. We looked for examples containing touch-screen user interfaces, flexible design layouts, and a clear hierarchy of information. A project mood board was created for reference.
Methods
• Conducted user interviews with field representatives
• Created a list of user-centric guiding principals
• Gathered best in class examples
• Conducted user interviews with field representatives
• Created a list of user-centric guiding principals
• Gathered best in class examples
Opportunities
• Create a touch-screen friendly user experience
• Provide ways to collapse complex information
• Improve the hierarchy of information
• Simplified the navigation
• Provide education, instruction and guidance
• Create a touch-screen friendly user experience
• Provide ways to collapse complex information
• Improve the hierarchy of information
• Simplified the navigation
• Provide education, instruction and guidance
User-centric guiding principals that would become the top priorities for the app design
Best in class application design examples were gathered for design inspiration
UI Designs
The designs, inspired by the guiding principals, use touch-screen interactions and flexible layouts to greatly improve the overall experience. Best in class research examples and Cargill's strong brand guidelines provided inspiration for the the art direction and design interactions. The final product is a more elegantly branded user-friendly experience for Cargill Max users.
The designs, inspired by the guiding principals, use touch-screen interactions and flexible layouts to greatly improve the overall experience. Best in class research examples and Cargill's strong brand guidelines provided inspiration for the the art direction and design interactions. The final product is a more elegantly branded user-friendly experience for Cargill Max users.
Methods & Design
• UI designs inspired by design research and user feedback
• Designed to work well with inline tablet keyboards
• Optimized for touch friendly interactions
• Smart flexible layout for multiple devices
• Alignment to brand guidelines
• UI designs inspired by design research and user feedback
• Designed to work well with inline tablet keyboards
• Optimized for touch friendly interactions
• Smart flexible layout for multiple devices
• Alignment to brand guidelines
The app was redesigned to be touch-friendly and responsive for laptops and tablets
Redesigned data entry screens are much easier to use with in-line tablet keyboards
Instruction and guidance is now provided for key features
The new Comparing Diets feature makes it easier to see other diets while formulating others.
Results
We created a best in class design application that greatly improved the user experience for Cargill's field representatives. The app has been used by Cargill's field representatives for more than 7 years running and the inspiration for additional diet creation products.
New Features & Results
• Touch-screen user interface
• Improved hierarchy of information
• Simplified the navigation
• Tool tips for education, instruction and guidance
• Designed to work well with inline tablet keyboards
• Smart flexible layout for multiple devices
• Alignment to Cargill MAX brand guidelines
New Features & Results
• Touch-screen user interface
• Improved hierarchy of information
• Simplified the navigation
• Tool tips for education, instruction and guidance
• Designed to work well with inline tablet keyboards
• Smart flexible layout for multiple devices
• Alignment to Cargill MAX brand guidelines